Exporting to Spanish Based Retailer Overseas

Overseas Supermarkets are one of the fastest growing retailers in Spain, providing a whole range of British produce to Spanish locals; and now, you can shop The King’s Deli there too!

Connecting Spanish customers with crisps fit for a King, The King’s Deli crisps are proud to be sat beside an inclusive range of Iceland and Waitrose products, in addition to thousands of popular British brands.

As The King’s Deli continue to reach customers globally, we explore how Overseas Supermarkets connected distant customers with the British brands they love and how we got involved too!

Who are Overseas?

For more than twenty years, Overseas Supermarkets have worked in partnership with the Iceland franchise stores, providing British fresh, frozen and grocery produce to more than 20 stores across Europe.

The store’s entry into the retail market started in 1996, when Chairman Bryn Robertson imported goods into Tenerife and traded to bars and restaurants.

In 1997, Bryn started working in partnership with Iceland Frozen Foods Plc, opening the first flag ship store in Las Chafiras the following year.

Although Las Chafiras closed years later, Overseas Supermarkets continued to be a success across Spain, with numerous stores opening in resorts such as; Almeria, Costa Del Sol, Costa Blanca, Murcia, Ibiza, Canary Islands and Portugal.

Find a variety of The King’s Deli crisps!

The King’s Deli are proud to be part of such a big retailer, introducing the Overseas chain to our expanding range of hand-cooked crisps, whilst sharing them with their customers too.

In order to promote The King’s Deli, our team have been working alongside Overseas Supermarkets, to provide bespoke display stands and banners dedicated to The King’s Deli brand.

Our marketing techniques will work to help boost sales in the Overseas supermarket, with tailored incentives to encourage impulse purchasing.

So, what crisps will you see on display? Our entire range of The King’s Deli crisps will be available in the Overseas chain, including Tomato & Herb, Honey BBQ, Paprika and Sea Salt & Balsamic Vinegar!

Free from gluten and kettle-cooked to perfection, you can grab a bag of our hand-cooked potato crisps in Overseas Supermarkets today!

Become a stockist of The King’s Deli crisps

If would like to start stocking The King’s Deli in your store, you can purchase our range directly from the Smylies shop.

Exporting worldwide, our crisps will arrive exactly how they left our facilities, with packaging that enhances product quality and shelf appearance. Find out more about bulk buying The King’s Deli today.

Alternatively, if you would like to speak to one of our team about the promotional packages we provide or any other queries, give us a call on  +44 (0) 151 653 3335  or  contact us online and we will get back to you.